Breaking new ground: Engagement Cloud launches in Australia and New Zealand

Governments in Australia and New Zealand are recognised worldwide for their commitment to innovation and citizen-focused public services. With a track record of strong digital foundations and meaningful community engagement, the region is uniquely positioned to take a bold step forward. Granicus is proud to announce the launch of Engagement Cloud in the ANZ market, offering a powerful new solution designed to deepen government-citizen connections and strengthen public trust.

Many public agencies in the region are already familiar with EngagementHQ, a tool widely used for community feedback. Engagement Cloud builds on that legacy and introduces a broader, more integrated platform that brings together communication, data, and strategic expertise in a single experience-focused solution.

A platform built for modern public engagement

Engagement Cloud is designed for the reality of today’s digital world. Citizens expect timely, relevant, and personalized communication. Councils need solutions that help them meet those expectations efficiently and effectively.

This platform combines AI-driven insights, robust communication tools, and expert support services to help governments understand their communities, grow their reach, take meaningful action, and continuously optimise for better results.

Engagement Cloud in action: know, grow, act, optimise

The foundation of Engagement Cloud is a clear and practical framework that reflects how modern governments build relationships with the communities they serve

Know: Build a deep understanding of your audience

To truly connect with residents, you must first understand them. Engagement Cloud collects data from every digital interaction and then turns that data into insights. Agencies can analyse preferences, behaviours, life stages, location, and more to create rich audience profiles. By identifying shared traits and segmenting audiences accordingly, governments can craft more relevant and human-centered messages.

This deeper understanding enables greater transparency, more personalised services, and policies that are informed by real-world needs. It also builds the foundation for trust and ongoing dialogue between the public and the institutions that serve them.

Grow: Expand reach with precision

It’s not just about reaching more people; it’s about reaching the right people in the moments that matter most. Engagement Cloud helps governments grow high-quality audience segments by leveraging direct messaging channels, including email, social media, and the web. Real-time audience data enables civic leaders to identify who is being reached, who is missing, and how to engage each group effectively.

With built-in A/B testing, advanced segmentation tools, and consent-based audience tracking, councils can discover what resonates and refine their strategies over time. This helps ensure that outreach efforts are not just seen but are also welcomed and acted upon.

Act: Move people to participate

Knowing and growing your audience sets the stage for the most critical step — action. Engagement Cloud enables governments to create personalised journeys that direct residents to key programmes, services, or civic actions.

Using automated campaigns, dynamic content, and real-time feedback mechanisms, councils can deliver information that meets residents where they are. Whether encouraging event attendance, survey participation, or use of a public service, Engagement Cloud helps make the path to action seamless and intuitive. It also facilitates two-way interaction, creating a more responsive and inclusive public experience.

Optimise: Improve and evolve

Effective engagement is not a one-time effort. It is a continuous process of learning and improvement. Engagement Cloud offers real-time analytics, campaign performance metrics, and AI-powered insights, enabling councils to assess what works, pinpoint gaps, and refine their strategies accordingly.

With advanced visualisation tools and expert-led reviews included, government teams can make informed decisions, improve service delivery, and mature their digital presence with each new interaction. Optimisation means that every message, campaign, or consultation contributes to better outcomes over time.

What’s included in Engagement Cloud

Engagement Cloud brings together the essential tools and services for a complete engagement lifecycle:

• Audience Intelligence: Gather and unify data from across digital channels to create a real-time, detailed view of your audience. Use these insights to deliver relevant messages and services.
• Multi-Channel Communications: Connect with citizens across email, web, and social platforms. Engagement Cloud supports high deliverability and consistent branding across every touchpoint.
• Targeted Segmentation: Identify audiences based on behaviour, demographics, location, or programme history. Deliver personalised content that reflects their specific interests or needs.
• Sentiment and Feedback Collection: Launch mobile-first surveys and interactive content to capture citizen input at every stage of a project or policy rollout.
• Integrated Experience Services: Every customer receives strategic support, including performance reviews, service catalogues, and expert consultations. These services ensure the technology aligns with your broader community goals.
• Data Visualisation and Reporting Tools: Combine engagement data with external platforms like Power BI or Tableau to gain clearer insights into campaign performance and policy impact.

Why it matters for Australian and New Zealand governments

The introduction of Engagement Cloud to the Australian and New Zealand markets reflects a growing need for personalised, data-informed engagement. Public trust is increasingly built on transparency, responsiveness, and relevance, and this platform was designed with those expectations in mind.

By moving away from one-size-fits-all communication strategies, Engagement Cloud helps government foster stronger, more informed, and more resilient communities. Its flexible features and dedicated support ensure councils are not only delivering messages but also building lasting relationships.

Ready to take the next step?

Granicus Engagement Cloud is now available for councils across Australia and New Zealand. Whether you are managing local infrastructure projects, launching a public health initiative, or expanding tourism campaigns, this platform offers the tools and support you need to engage your community with clarity and confidence. Connect with an expert to get started.