Granicus announces the launch of flagship offering, Engagement Cloud in Australia and New Zealand

SYDNEY, Australia – 23 June 2025 – Granicus, a leader in government engagement and experience technology, has announced the Australian and New Zealand (ANZ) launch of Granicus Engagement Cloud, a comprehensive data-driven engagement solution to equip governments with the tools to better engage with citizens.

Drawing on the global expertise of Granicus and its ecosystem of government trailblazers, Engagement Cloud is purpose-built to transform community engagement and build stronger relationships between governments and their communities. It brings together personalised multi-channel communication, real-time audience intelligence, accessible feedback tools, and expert-led strategic support, within one secure platform.

“Engagement Cloud is a powerful enabler for Australian government agencies striving to meet the ambitions of the national digital strategy. By fostering genuine engagement, streamlining operations, and providing actionable insights, it helps public sector organisations deliver simple, secure, and connected services that build trust and empower communities,” said Francois Rizk, Director of Growth, ANZ.

“Local governments are under growing pressure to deliver better digital experiences and improve community engagement. Having a trusted partner by their side is critical. From high-growth inner-city councils navigating changing populations and growing service demands, to rural and regional community leaders grappling with unprecedented natural disasters, Granicus serves as a trusted strategic partner to almost 60 per cent of local government in ANZ”.

Engagement Cloud includes:

• Clear, consistent communication at scale: Run campaigns across email, web, and social from a single platform with built-in deliverability, scheduling, and targeting tools. No more cobbled-together email and survey tools that can’t scale or provide insight.
• Meet compliance and accessibility standards with confidence: Engagement Cloud conforms to WCAG 2.2 AA standards and supports local obligations and Australian data sovereignty requirements.
• Real-time insight into what communities needs: Collect, unify, and analyse data about residents, how they’ve interacted, and what they care about to enable personalised, consistent interactions across every channel.
• Digital maturity without adding to headcount: Included with every Engagement Cloud subscription is access to Granicus Experience Services, powered by a team of public sector experts who will help you get started, build strategy, design user journeys, and train staff to succeed long term.
• Move from transactional to transformational engagement: Shift from project-by-project consultation to ongoing, personalised journeys that guide residents through communications, services, and decisions. This creates consistent, proactive engagement touchpoints that strengthen relationships and trust.
• Communicate at scale, with precision: Reach the right people with the right message at the right time, across email, web, and social media. Leverage Granicus’ 98%+ deliverability rate and extensive opt-in network of other government organisations.
• Use data to drive every decision: Instead of starting from scratch with each project, Engagement Cloud builds a central data profile for each resident using real-time, consent-based inputs. Understand trends, track sentiment over time, and report outcomes with ease.

Launched in the US last year, Engagement Cloud has garnered a 40% increase in targeted audience completion rates, a 90% decrease in cost to engage per individual, a 10x increase in participation rates and local council partners save up to 20 hours per month on legacy processes. The platform can be used as a standalone service or integrated with other Granicus solutions and third-party tools.

About Granicus

Granicus is the global leader in customer engagement and experience technology and services for the public sector providing civic leaders with a comprehensive digital technology platform capable of serving their whole community. Now powering more than 30 billion digital interactions globally each year and connecting more than 500,000 government and industry professionals with greater than 350 million opt-in subscribers, Granicus is proud to serve as a critical strategic partner to governments as they work to deliver seamless and equitable community-wide experiences. With comprehensive cloud-based solutions for communications, website design, CRM, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and constituents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions and communicating critical information, Granicus brings governments closer to the people they serve — driving meaningful change for communities around the globe.

Media contact:

Espresso Communications
Olivia Hammond, Senior Consultant
granicus@espressocomms.com.au
+61 423 177 005